Responsibilities:
Develop comprehensive channel strategies and activity plans focusing on the 4Ps (Product, Price, Place, Promotion) for each channel. Lead the agenda to drive growth and meet business goals.
Analyze internal and external data to extract insights on categories, channels, shopper behavior, and competitors. Use these insights to proactively develop actions that drive business and channel objectives.
Create and execute strategies and ensure effective channel implementation to meet sales, offtake, and marketing campaign targets.
Oversee the efficacy of pricing and promotional strategies. Lead promotion evaluations and provide pricing and promotional guidelines for GT channels, ensuring their effective implementation in the market.
Ensure premium in-store promotions, visibility, and flawless execution by communicating with the sales team, monitoring activities, and evaluating outcomes for future improvements and opportunities.
Lead category and business reviews and joint business planning with key customers. Develop strategies and action plans for category growth.
Plan and monitor trade investments, including promotional spending, premium offerings, and POS materials.
Support the Marketing team in developing business cases and P&L projections, focusing on volume forecasts, pricing guidelines, and trade and promotion expenditures.
Develop and execute new product launch plans, including trade stories and deployment strategies, to ensure impactful in-store launches. Support post-launch evaluations to measure success and identify improvement areas.
Qualifications:
Bachelor’s degree in a business admin or related field.
A minimum of 5 years of experience in the FMCG industry, specifically in trade marketing or channel marketing roles.
Proven track record of success in trade marketing functions.
Strong data analysis and strategic thinking capabilities.
Good command of English.
Thai nationality.
If you would like to apply for this position, please send your resume to wmarlow@utcthailand.com or fill in your information on the section below.
*All applications will be treated in strict confidentiality. All material submitted in connection with your application will become part of our confidential recruitment files. We regret that only shortlisted candidates will be notified.