Purpose of Function:
Product Manager is responsible for developing marketing and tactical plans of the specified market segment (RC, TC) or assigned products that directly contribute to delivering Draeger’s sales and profitability. The Product Manager facilitates internal teams and coordinates with them to ensure that market strategies are based on customer insights, in order to achieve business objectives and gain a competitive advantage. This position collaboratively works with Draeger colleagues from Global and Regional Business Lines, as well as across functional organizations.
Tasks and Responsibilities:
Be the company’s expert in all relevant aspects of the allocated products and customer area including product and technical knowledge, applications, and target markets (RC, TC).
Responsible for the development of marketing plans to ensure the attainment of existing and new business objectives for the given portfolio.
Analyze sales data, economic indicators, industry trends, and customer needs, the sentence develops and executes marketing strategies and tactics, including product positioning, pricing, and distribution channels.
Evaluate and monitor local competition, recommend strategies for market share growth, protection, and development that can be integrated into marketing plans
Localize unique and differentiated value propositions and craft messaging tailored to various external stakeholders.
Develop marketing programs and campaigns to attract potential customers and maximize volume from current customers as well as develops marketing program with key opinion leaders in the local market.
Collaborate with the entire marketing, sales, service, project and sales channel partner teams to execute targeted marketing campaigns, the identification of targets, and development of messages.
Manage product portfolio configuration, product mix and pricing and any marketing activities.
Develop a successful marketing strategy to meet and implement both short- and long-term objectives in responsible care area.
Develop compelling product positioning, and value proposition in responsible care area.
Develop local new product launch plan and execution.
Support each stage of the sales cycle with key marketing deliverables such as product and application training, presentations, sales aids and tools, and collateral used by the sales team, application specialists and sales channel partners.
Prepare the annual marketing plan and provide input to budgets, and direct company efforts to achieve maximum sales and profits based on company goals and departmental objectives.
Monitor customer requirements for product performance by interacting closely with customers and field sales representatives to identify and translate customer needs into new products.
Control and manage marketing spending and assist in the creation of the total annual marketing budget.
Qualifications:
Bachelor degrees in medical technology, nursing or related field
Minimum 5 years experience in product management, product training and product specialist
If you would like to apply for this position, please send your resume to consultants@utcthailand.com or fill in your information on the section below.
*All applications will be treated in strict confidentiality. All material submitted in connection with your application will become part of our confidential recruitment files. We regret that only shortlisted candidates will be notified.