Marketing Director

Responsibilities: 

  • Lead overall brand strategy development while overseeing implementation of communication campaigns and innovation initiatives

  • Provide local market insight regarding country consumer fit with positioning to Sector

  • Provide input for regional consumer insights and approve research plan to address country consumer knowledge gap

  • Builds and leverages external market and internal insights that informs commercial execution in an effort to create and capture customer value

  • Partners with Advertising (local), Promotions and Media agencies

  • Leads marketing initiatives (Innovation/Renovation/ Product Changes) in support of driving a profitable P&L

  • Develop team capability specifically focused on digital transformation by encouraging hands-on approach to digital media planning and creative development, rolling out tools to facilitate day-to-day exposure to digital metrics, and implementing learning programs to supplement / augment digital understanding

  • Lead investment planning and budget optimization to support business growth at the most efficient spend levels

  • Advance organizational consumer understanding via research investment and tools planning, develop insighting tools at minimum cost, and setting KPIs to drive consumer business insights

  • Manage digital marketing operations covering CRM and 1st party data expansion, leveraging on data analytics, designing media mix models, rolling out A/B testing programs, and supporting E-Commerce expansion

  • Identify and make recommendations that optimize business processes and improve Marketing capability

  • SKU Portfolio Management - Approve SKU line-up; where do not manufacture, work with sector to obtain optimum SKU mix

  • Develop and manage the annual country Consumer Advertising and Promotion Budget

  • Endorse pricing strategy recommendation gain sector approval and regional management approval and ensure country pricing in alignment with sector strategy

  • Develop employees to their full potential through Performance Management coaching, appropriate training and education, goal setting and career development

Qualifications:

  • Master Degree in Business Administrations or related field

  • At least 10 years experiences in marketing, branding, activation, consumer research, new product development and digital marketing

  • Strong in investment, budget planning and data-analysis

  • Hands-on but strategic thinking

  • Thai nationality only

If you would like to apply for this position, please send your resume to consultants@utcthailand.com or fill in your information on the section below.

*All applications will be treated in strict confidentiality. All material submitted in connection with your application will become part of our confidential recruitment files. We regret that only shortlisted candidates will be notified.

Job Application

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