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Brand Manager (Beverage)

Bangkok, Thailand

Job Type:

Full Time

Job Description:

This position is reporting to Group Brand Manager. Brand Manager will be responsible for leading key projects to help drive growth against the portfolio. This exciting role requires a dynamic and experienced brand management candidate who has a strong marketing (consumer & customer) analytical and can balance thinking strategically with the key execution priorities on the business.


Brand Manager will include working across cross functional teams (including but not limited to PR, digital, finance, media/engagement and activation) strategic planning, managing agency relationships, evaluating creative and brand plans and owning business analysis as part of P&L management.

This role offers the opportunity to be highly independent as part of a large, dynamic and highly collaborative team.

  • Strategic & Marketing Planning: Help deliver the annual operating plan. Manage contributors and Brand P&L. Lead the execution of breakthrough consumer programs (which will include above the line, below the line, and trade facing programs). Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision and strategic priorities. Contribute to the design of brand strategies and implement them

  • Customer Marketing Program Development: Must be able to create retailer programs focused on the on and off premise channels understanding pre, during, post shop shopper behaviors and dynamics. Apply insights (Business, Consumer, Shopper, customer, competitor trends) for future strategic development)

  • Innovation: Implement new business opportunities and lead the preparation of in-market execution of new innovations. Bring relevant insights to the table during the innovation process and through collaboration, ensure innovations deliver on the needs of US customers and consumers. Lead the preparation of in-market execution of innovations to include business planning and marketing toolbox preparation.

  • Collaboration & Integration: Lead a cross functional and agency teams (which includes but is not limited to the global brand owners, agencies, field marketing, finance, sales, consumer insights, and other business departments) fostering and building a strong cross functional team.

  • Analysis and Reporting: Report market and competitor trends to identify core business threats / opportunities, working with division and market sales teams. Analyze and report key marketing metrics with a view to strengthening marketing plan / activities for the future. Plan and manage multi-million-dollar marketing budget. Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary. Consistently seek to improve existing programming with a lens to understanding and driving key KPIS. Track performance of strategy brand strategy and/or effectiveness of marketing activities based on KPIs.


  • At least 5 years experiences in Brand Management in beverages, preferably alcohol industry.

  • Fluent English.

  • Proficient knowledge and use of MS Office (especially Excel and PowerPoint)

  • Excellent marketing skills with very strong business and financial acumen.

  • Project Management.

  • Develop action plans to seize opportunities based on analytics.

  • Only Thai nationality.

If you would like to apply for this position, please send your resume to or fill in your information on the section below.

*All applications will be treated in strict confidentiality. All material submitted in connection with your application will become part of our confidential recruitment files. We regret that only shortlisted candidates will be notified.

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