Associate Director – Client Development & Acquisition (Innovation Practice)

Our client is one of the world’s leading in consumer behavior and has been the largest consumer panel in Thailand. The company is helping clients to win with their innovations. It is known for consultancy approach and robust tools that ensure high sales forecasting accuracy.

With best in class research and predictive analytical tools, the company remains at the core of our client's new product ideas, product messaging that inspires action, fresh packaging designs and optimal product launch strategies. You will work with industry’s leading marketers and see your work come to life.


Description of the Role:

The Client Development Lead is expected to proactively identify new client opportunities to expand the business with non-constant clients and acquire/develop new clients in Thailand through consultative selling approach


Where the focus is to drive client engagement and commercial results, the roles are expected to transfer the technical knowledge and consumer insights into impact business recommendation and drive client relationship and commercial results accordingly.


The Commercial Development Lead needs to speak the marketing language and think like a marker to be able to transfer the consumer/technical insights into impact business recommendations.


Key Characteristics:

  • Working knowledge and passionate about branding and innovation

  • Strong client service mentality, be able to adapt to diversified client needs

  • Insights to action focus, be able to transfer research tools/knowledge into business recommendations

  • Commercial savvy

  • Strong presentation skills


Overall Competency:

  • Able to provide higher order consulting beyond project-specific work, go beyond technical discussion and be able to engage in discussions in the business context

  • Be able to appreciate business questions in the context of all solutions, be able to appreciate the business questions and scope research design

  • Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews

  • Attend client planning meetings and proactively identify opportunities to expand Nielsen insights and solutions to the client’s business needs.

  • Able to handle complex presentations, or presentations with more senior clients or tough audiences.

  • Crisis management: Able to tackle some of the client communication, particularly with mid-senior level insights contact.


Commercial Scope:

  • Actively identify business opportunities and expanding BASES services to new clients

  • Be proactive questioning client on business issues, use active listening to understand the question behind the question & identifying new business opportunities

  • Proactively present to the client / team new services

  • Prepare proposals and proactively follows-up with the client on proposals, designs, costs and drive conversion

  • Set up action plan, forecast and monitor the revenue vs. target


Client Service/Delivery Scope:

  • Project base

    • Final review of the deliverable and ensure insights aligned with business objectives and actionable recommendations provided

  • Thought Leadership

    • Able to create internal training and to write up l earning on client special projects

  • Project Management

    • Ensure the services provided to clients are timely and precise according to client business needs and specifications while meeting the company's quality standards

  • Teamwork

    • The incumbent is expected to work collaboratively with the client service team undertaking the project execution and analysis, i n terms of discussing with the analytics expertise on study design, leading kick off meeting and proper hand off to the execution team and actively participate in the final review to ensure client questions answered and be able to lead important presentation to key stakeholders if required

    • Although this role does not have direct people responsibility in the immediate term, as a senior member of the team, the incumbent is expected to act as a role model for the junior associates

    • Able to give training and coach on "higher order" skills, such as client leadership skills

    • Has ideas on ways to improve the organization and is able to deploy them.


  • Bachelor’s Degree or equivalent, Master’s Degree desirable with 8+ years’ experience in a marketing research, consulting or marketing field

  • Exposure of Innovation Research desired

  • Commercial experiences desired

  • Native Thai speaker with proficient in English

If you would like to apply for this position, please send your resume to or fill in your information on the section below.

*All applications will be treated in strict confidentiality. All material submitted in connection with your application will become part of our confidential recruitment files. We regret that only shortlisted candidates will be notified.

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